Its vs. It’s

Its is a possessive word like my or your.

• Every country has its traditions.
• Its colour was deep red.

It’s is the contracted form of it is or it has.

• It’s raining again. (= It is raining again.)
• It’s time we went home. (= It is time we went home.)
• Have you seen my cell phone? It’s disappeared. (= It has disappeared.)