Its vs. It’s
Its is a possessive word like my or your.
- Every country has its traditions.
- Its colour was deep red.
It’s is the contracted form of it is or it has.
- It’s raining again. (= It is raining again.)
- It’s time we went home. (= It is time we went home.)
- Have you seen my cell phone? It’s disappeared. (= It has disappeared.)